Rocket Science
Okay, it isn’t rocket science. It’s just an easy way to increase conversions.
Video Drives More Traffic To Your Business
There are a number of reasons that video works well for marketing. Here are a few of the most important.
Vision Rules
People prefer watching videos to reading. This is because vision trumps all other senses. The brain processes visuals 60,000 times faster than text.
Video Grabs Attention
Attention spans are decreasing. Videos increase the length of time people stay on your page. This gives your message longer to make an impression.
Video Is Memorable
Not only does video hold a viewer’s attention while they are watching, viewers remember videos long after viewing.
Video Gets Results
It has been shown that bounce rates drop and conversions go up when you use video as a part of your marketing strategy.
Most People Prefer Video
Percentage Who Prefer Short Video
People just like video better. It’s really that simple. When HubSpot asked consumers how they prefer to learn about a new product or service, video was the clear winner with 68%, over all other options from presentations to articles, and everything in between.
Short Videos Work Best To Engage Customers
Average Engagement vs. Video Length
Videos up to two minutes in length get tons of engagement as you can see from the results of a study done by Wistia.
